Manager, Growth & Strategy

• Build and execute the growth plan across acquisition, activation, and monetization funnels, in line with the direction set with the leadership
• Lead GTM execution for new products and features
• Own customer retention and engagement programs to maximize lifetime value and reduce churn
• Contribute to partnership plans, marketing campaigns, brand positioning, and communication strategy, alongside Operations and Product & Strategy
• Mentor & develop a high-performing growth team of 2-3 members

• Build and lead a high-performing analytics function that gives every growth decision an evidence base
• Define and maintain KPIs, metrics frameworks, and dashboards for tracking growth, user behavior, and financial performance, with definitions aligned with Finance
• Run cohort analysis, funnel analysis, and experimentation to surface optimization opportunities and support launches; ensure statistical rigor and sound interpretation of results
• Partner with Product and Engineering to implement tracking infrastructure and data pipelines

• Manage the growth budget and drive cost-effective customer acquisition and retention; escalate material trade-offs to the leadership team
• Prepare quarterly growth reviews and roadmaps for leadership team
• Collaborate with Partnerships, Product, Finance & other core Pathao verticals on growth initiatives
• Work closely with leadership across Pathao's core verticals to align Pay's growth agenda with company objectives

• 5 - 6 years in growth/strategy/analytics roles, including time carrying a GMV or revenue number, with at least 2 years of experience in managing people
• Can build a business plan and defend the projection and pricing logic behind it.
• Fluent with data
• Track record of running product launches and growth campaigns end to end
• Fintech or marketplace experience strongly preferred
• Sound judgment on approvals — campaigns, spend, communications, refunds — and the discipline to work within delegated authority

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